MFI in social media: good practice in BCRS #DigLitBootcamp

MFI in social media: good practice in BCRS [track 2] 

17 March 2020, Tuesday, 11:00-12:00 (Warsaw, Amsterdam, Sarajevo)


How can your MFI use social media for new clients on-boarding or engaging with existing clients? This webinar will discuss the experience of BCRS from UK in using Twitter and LinkedIn to engage with clients and network of agents. You will learn how they choose the channels, as well as when they decide to post the content. You will get insights how BCRS creates customer stories and videos, as well as how they use content marketing through the blog writing. We will not forget about measuring efficiency with some specific numbers

Presenter: Lauren McGowan, Digital Marketing Assistant



Looks after everything digital in the marketing department, key duties including websites and social media. Extensive knowledge on what makes a good website and key aspects to look out for. Taking lead in social media campaigns and implementing key media tools to drive traffic to the website to create quality leads and analyse how these leads convert to enquiries.


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This webinar is financially supported by:

This webinar has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult:
The information contained in this webinar does not necessarily reflect the official position of the European Commission.

Read about the whole project and register for upcoming webinars