Funder: Habitat for Humanity International
Housing microfinance is a relatively recent arrival to the sector; with numerous MFIs launching new products and improving them as they go along. Against this backdrop, we’ve developed an easy-to-market research tool specifically for housing product improvement. It allows MFIs to quickly and effectively survey product users and non-users to identify “quick win” improvements, whether this is around product terms and conditions, marketing, positioning articulating the ideal target market.
Geography: Europe and Central Asia