GoogleAds Basics – How to Get it Right? #DigLitBootcamp

GoogleAds basics – how to get it right? [track 2]

19 May 2020, Tuesday, 11:00-12:00  (Warsaw, Amsterdam, Sarajevo)


GoogleAds is the most accesible and basic form of online advertising. The webinar presents the basic principles of using GoogleAds, that will help you optimise your investment into online marketing. We are listing types of ads in Google inventory and their uses in the context of microfinance. We are talking about selecting relevant keywords for financial sector and rules of setting up first advertising campaigns. We are also covering the legal constrains for financial institution advertising, depending on their legal status. This webinar precedes the discussion about Google Display Network, scheduled for 09.06.2020.

Presenter : Artur Podgórzak, Independent Consultant

Artur, as an expert in performance marketing and client onboarding, has co-created multiple paid marketing strategies within different B2B and B2C market segments with variety of media budget sizes. Managing 7 digit budgets he learnt best practices in terms of marketing strategies, online customer behavior and lead generation, which can be successfully implemented in business of any size. Currently he leads the implementation of advanced customer onboarding strategy in top European B2B Start-up, selling its product in 26 countries world-wide. Working with Google products on daily basis, he is always up to date with newest quirks and features. Personally pasisionate about social media’s impact on society, mobile apps and fintech. Believes that future of financial services is digital.
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This webinar is financially supported by:


This webinar has received financial support from the European Union Programme for Employment and Social Innovation “EaSI” (2014-2020). For further information please consult:
The information contained in this webinar does not necessarily reflect the official position of the European Commission.