The Microfinance Centre regional microfinance resource center and network
Key elements of successful digital customer acquisition
8 October 2019
WATCH THE WEBINAR RECORDING
During the webinar participants have learnt about the available channels and their potential to reach out to clients and increase their engagement. They could understand batter how to select and manage the relationship with digital marketing agency, so that the investment pays off. They could learn the basics of running safe marketing campaigns and the measures to track their success. The presentation covered best practices and key principles that prevent pitfalls.
Presenter: Bernard Golko, independent consultant
| Bernard is an executive with a proven ability to develop and implement Digital Strategies. He have led key online initiatives for several major international financial organizations in Poland. He is recognized on the market as expert in aspects of Digitisation and Process Reengineering. In 2009 he created first on the polish market holistic tool for ROI based on-line acquisition optimization (currently used in several companies). He serves as independent advisor on Business Digitisation, Marketing Strategy, Fintech and Profitability Development. Creator of ‘Reversed Performance Marketing Model’. |
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