The Microfinance Centre regional microfinance resource center and network
Being present online is a must for microfinance institutions. However, a big question is how to do it effectively to ensure an institution’s visibility to the customers they want to attract?
The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.The topics covered include choosing right on-line channels for client acquisition, making smart investments into digital marketing, developing content marketing, working with credit scoring for digital lending and much more. Our experts are high profile executives, international consultants, and successful practitioners in digitalisation.
Key Activities
#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.
See the Russian version of the webinars
Read a welcome message from the #DigLitBootcamp team
Click here to watch the #DigLitBootcamp webinars – Library
Click here to go directly to the upcoming webinars’ descriptions
List of all #DigLitBootcamp webinars
Introductory speech
Opportunities and enablers of digitalisation for microfinance institutions LISTEN (click to download the file)
[Tracks]
Track 1: Digital profile of the customer
Customer digital behaviour WATCH
Your Mobile Brand Experience – Becoming Clients’ Friend and Advisor Through Mobile Presence WATCH
Track 2: Digital presence and effective customer acquisition
Key elements of successful digital customer acquisition WATCH
Designing and positioning of successful web page for financial institution WATCH
Building landing pages for MFIs WATCH
SEO for Microfinance – optimise for success! WATCH
Constant Dripping Wears the Stone – Introduction to the Power of Content marketing WATCH
Social media effective play WATCH
MFI in social media: good practice in BCRS WATCH
Google Analytics: How to Measure the Success of your Marketing WATCH
GoogleAds basics – how to get it right? WATCH
Native ads – smart, easy and cost effective alternative for Google and Facebook WATCH
Introduction to Google Display Network WATCH
Marketing automation in MFIs WATCH
Programmatic Digital Advertising explained: what it is and why you should use it? WATCH
Introduction to Data Management Platforms WATCH
Track 3: Digital customer service and value add
Key digital trends in the financial sector WATCH
Kickstarting your on-line sales channel WATCH
Payments trends shaping future WATCH
InsurTech for Microfinance WATCH
5 things you need to know about mobile apps development WATCH
The mystery of UX/UI unfold WATCH
Track 4: Digital operations
How to start digital transformation in an MFI WATCH
Artificial Intelligence State of Tech WATCH
Artificial Intelligence for Microfinance WATCH
Mobile only loan process – KMF experience WATCH
Build an optimal scoring system based on your legacy data WATCH
Credit scoring for digital lending WATCH
Digital and effective Client Relationship Management WATCH
Recruitment and monitoring of IT contractors WATCH
Leveraging Robotic Process Automation (RPA) in Microfinance WATCH
Track 5: Digital capabilities and agile way of working
Sprint approach: Agile mindset and the Scrum framework WATCH
Free/discounted IT tools for non-profit WATCH
Digital capabilities for MFIs to succeed in digital era WATCH
Open Banking, Open APIs, and Open Architecture WATCH
Digitalizing internal communication WATCH
Review of Apps Improving Work Efficiency in an MFI WATCH
Track 6: Regulation supporting digitalisation
GDPR unpacked with Allen & Overy WATCH
PSD2, the future of payments with Allen & OveryWATCH
Innovations in EU Policy and Legislation: Opportunities for Microfinance WATCH
Founders
European Fund for Southeast Europe
European Investment Bank Institute
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These webinars are financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi |
Register for the upcoming webinars:
We will be back soon!
For now check our #DigLitBootcamp webinars in Russian
Project description / background
The digitalisation of the MFC members has started. MFC undertakes steps to support members in this process: the Digital Literacy Bootcamp provides the opportunity to acquire understanding of digitalisation trends, tools, success factors and basic capabilities needed to drive the innovation.
Project status: active
Project duration: 2019 – 2020
Project regional focus: ECA
Partners and Founders:
Founders
European Fund for Southeast Europe
European Investment Bank Institute
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This event is financed by the European Union Programme for Employment and Social Innovation (EaSI) 2014-2020. For further information: http://ec.europa.eu/social/easi |
Strategic Partner:
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Project Objectives
The #DigLit Bootcamp aims at building strong foundation for digital transformation processes in MFIs by targeting basic skills, knowledge and capabilities related to digitalisation among MFI staff and management.
Key Activities
#DigLit Bootcamp is organized in a format of series of webinars featuring key topics delivered by experts in identified key areas. Some of the webinars will feature practical microfinance case studies from the regional MFIs to demonstrate how the basic concept can be translated into specific digital solutions.
Past Webinars’ Recordings
Click here to see the #DigLitBootcamp webinars
